With a little help from celebrities and influencers, the health food store became the place to see and be seen.
Angelenos have long known that health is wealth, and the healthiest and wealthiest among them shop at Erewhon, the upscale organic grocery store with six locations throughout Los Angeles County.
Last year, after the coronavirus pandemic forced bars and nightclubs across the city to shutter, supermarkets were among the few places where people could still see and be seen. Erewhon, with its outdoor dining areas, became the unofficial hangout for the young, beautiful and bored. Like a moth to a nontoxic flame, the store drew Instagram flâneurs in droves — but also plenty of grimaces and eye rolls from locals.