Amaz Blog

How Erewhon Became L.A.’s Hottest Hangout

How Erewhon Became L.A.’s Hottest Hangout

By Max Berlinger for the New York Times With a little help from celebrities and influencers, the health food store became the place to see and be seen. Angelenos have long known that health is wealth, and the healthiest and wealthiest among them shop at Erewhon, the...

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AMAZ Relaunches with Canned Yerba Mate Line

AMAZ Relaunches with Canned Yerba Mate Line

by Brad Avery Plant-based beverage brand AMAZ Project announced this month a brand refresh, featuring the launch of a new line of organic sparkling yerba mate drinks. Founded in 2018 by CEO Gustavo Nader and CMO Demian Moraru, AMAZ launched a line of juice-based...

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Why Do People Drink Yerba Mate?

Why Do People Drink Yerba Mate?

A member of the holly family native to portions of South America, the yerba is an amazing plant that has been used in traditional medicines for years, and as a daily tea-type drink for centuries. Praised for its many health benefits and its energy-giving abilities,...

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